What’s that word? Stay with me and keep reading. For now...please indulge me while I dig into the marketing magic of a good form. My background is in direct-response marketing. I began in direct mail and database marketing. Two disciplines that still today, are the foundation for much of the professional success I’ve had since.
I’m an avid online consumer, and also a marketing professional so I’m always hyper-aware of the marketing that’s directed at me. Because of an allergy to chemicals used in most major drugstore brand shampoos and other lotions and potions for eyes and face, I’ve had to switch products. The allergist told me, “That’s why bottles