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Are your surveys really helping your ecommerce business?

Last week I received these two surveys. You can see that both were sent with the 5-star review pre-checked. Unfortunately, both companies completely missed the mark. Here’s why. Both were sent to me after I returned their product, unsubscribed from their emails, and had already received a refund. This begs so many questions about their

By |2024-05-20T17:53:07+00:00May 20th, 2024|Uncategorized|Comments Off on Are your surveys really helping your ecommerce business?

The Marketing Magic of One Simple Word

What’s that word? Stay with me and keep reading. For now...please indulge me while I dig into the marketing magic of a good form. My background is in direct-response marketing. I began in direct mail and database marketing. Two disciplines that still today, are the foundation for much of the professional success I’ve had since.

By |2023-03-31T13:54:04+00:00March 30th, 2023|BLOG, Uncategorized|Comments Off on The Marketing Magic of One Simple Word

Don’t sell me; let me buy

I’m an avid online consumer, and also a marketing professional so I’m always hyper-aware of the marketing that’s directed at me. Because of an allergy to chemicals used in most major drugstore brand shampoos and other lotions and potions for eyes and face, I’ve had to switch products. The allergist told me, “That’s why bottles

By |2022-03-24T21:21:06+00:00February 2nd, 2022|BLOG, Uncategorized|Comments Off on Don’t sell me; let me buy
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