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Are your surveys really helping your ecommerce business?

Last week I received these two surveys. You can see that both were sent with the 5-star review pre-checked. Unfortunately, both companies completely missed the mark. Here’s why. Both were sent to me after I returned their product, unsubscribed from their emails, and had already received a refund. This begs so many questions about their

By |2024-05-20T17:53:07+00:00May 20th, 2024|Uncategorized|Comments Off on Are your surveys really helping your ecommerce business?

Direct Mail Marketing is Here to Stay

Direct mail marketing has seen a resurgence recently as businesses and nonprofits look for effective ways to reach their target audience in a more personalized and tangible manner. With the saturation of digital channels, direct mail offers a unique opportunity to stand out and capture the attention of customers. Direct mail marketing gives local small

By |2024-03-05T16:07:27+00:00March 5th, 2024|BLOG, Uncategorized|Comments Off on Direct Mail Marketing is Here to Stay

7 Ways Google Reviews Can Benefit Your Small Business

In my quest to support small businesses, I like to spread the word about the great experiences I have had along the way. Whether it's a restaurant or a veterinarian, or maybe even a shoe repair shop, they can all benefit from Google reviews. I recently discussed this with a group of small business owners

By |2024-03-05T15:23:54+00:00February 26th, 2024|BLOG, Uncategorized|Comments Off on 7 Ways Google Reviews Can Benefit Your Small Business

A Tale of Two Sandwich Signs

Rittenhouse Square shopping district is a vibrant stretch several blocks long. I’m on these streets almost every day and I love to take long walks and discover new places. Many of the stores and restaurants on this stretch use sandwich signs. Thankfully, the city of Philadelphia is retail-friendly and allows these fun signs, many with

By |2023-05-31T13:47:38+00:00May 31st, 2023|BLOG|Comments Off on A Tale of Two Sandwich Signs

Make Marketing Fun Again and Stay on Track With Checklists

I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist,

By |2022-10-07T00:28:22+00:00October 6th, 2022|BLOG, Uncategorized|Comments Off on Make Marketing Fun Again and Stay on Track With Checklists

Stop Giving it All Away

The current economic environment means that discounts are everywhere but it’s not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you’re selling to consumers,

By |2022-10-06T16:31:28+00:00June 15th, 2022|BLOG, Uncategorized|Comments Off on Stop Giving it All Away
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