This is the third article in my new series dedicated to artists and creator marketing. Melissa is the most famous artist I know. I met Melissa some years ago when I lived in Connecticut and was on the board of directors and the Marketing Director of an arts nonprofit organization. She has a unique
Like many of you, since the pandemic began I frequently attend online events, workshops, and webinars. In addition, I also have responsibility for the development and execution of events (which includes marketing and promoting these) as part of my consulting work for two different mission-driven organizations. While it’s taken for granted that these events include
What’s that word? Stay with me and keep reading. For now...please indulge me while I dig into the marketing magic of a good form. My background is in direct-response marketing. I began in direct mail and database marketing. Two disciplines that still today, are the foundation for much of the professional success I’ve had since.
As the Marketing Director and Board Member for an arts nonprofit, I often partner with local organizations to advance the arts in our community. The three most recent cause-related marketing campaign partnerships have been wonderful experiences for us. Why? Because in each case, the sponsoring company made it easy for us to participate by supporting
“He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers,” Anonymous Public Relations is a powerful marketing tool. Strategically, publicity helps establish your thought leadership, launch a new business, and gain exposure to a wider
For the causes I believe in, I make sure that I donate money to show my support and do my part to help those organizations carry out their missions. I’m sure this is why everyone donates to their personal causes — to see their money put to good use. I used to write checks
As the Marketing Director for an arts nonprofit, I see first-hand the challenges that nonprofits face. Combine tight budgets with skills gaps and time constraints, and the marketing function often falls into the ‘too hard’ category. Nonprofits always mean well. I wrote about this in a previous article, but they’re often not marketing-driven, nor