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How to Support Your Cause-Related Marketing Partners and Campaigns

As the Marketing Director and Board Member for an arts nonprofit, I often partner with local organizations to advance the arts in our community. The three most recent cause-related marketing campaign partnerships have been wonderful experiences for us. Why? Because in each case, the sponsoring company made it easy for us to participate by supporting

By |2022-04-27T12:19:46+00:00April 27th, 2022|BLOG, Uncategorized|Comments Off on How to Support Your Cause-Related Marketing Partners and Campaigns

An 11-Point DIY Public Relations Toolkit for Small Businesses and Nonprofits

“He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers,” Anonymous Public Relations is a powerful marketing tool. Strategically, publicity helps establish your thought leadership, launch a new business, and gain exposure to a wider

By |2022-04-25T13:18:27+00:00April 25th, 2022|BLOG, Uncategorized|Comments Off on An 11-Point DIY Public Relations Toolkit for Small Businesses and Nonprofits

Why Nonprofits Must Develop a Marketing Mindset to Survive

For the causes I believe in, I make sure that I donate money to show my support and do my part to help those organizations carry out their missions. I’m sure this is why everyone donates to their personal causes — to see their money put to good use. I used to write checks

By |2022-03-10T22:20:24+00:00September 21st, 2021|BLOG, Uncategorized|Comments Off on Why Nonprofits Must Develop a Marketing Mindset to Survive

7 Marketing Tips for Nonprofits

As the Marketing Director for an arts nonprofit, I see first-hand the challenges that nonprofits face. Combine tight budgets with skills gaps and time constraints, and the marketing function often falls into the ‘too hard’ category. Nonprofits always mean well. I wrote about this in a previous article, but they’re often not marketing-driven, nor

By |2022-03-10T22:12:41+00:00September 21st, 2021|BLOG, Uncategorized|Comments Off on 7 Marketing Tips for Nonprofits
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