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Make Marketing Fun Again and Stay on Track With Checklists

I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist,

By |2022-10-07T00:28:22+00:00October 6th, 2022|BLOG, Uncategorized|Comments Off on Make Marketing Fun Again and Stay on Track With Checklists

The B Corp Impact Assessment: Not Just for B Corps

Did you know that any business can use the B Impact Assessment as a benchmarking tool to measure your business’s impact in these five important areas: Employees Community Environment Governance Customers Whether you're going for #bcorp certification or not, these measurement tools will expose areas in need of attention to get you where you want

By |2022-09-13T00:06:16+00:00September 12th, 2022|BLOG, Uncategorized|Comments Off on The B Corp Impact Assessment: Not Just for B Corps

14 Things Every New B Corp Should Do Upon Certification

Congratulations on achieving B Corp Certification and joining a global community of kindred spirit organizations that are working hard to make business as a force for good and change in the world. It’s no small feat to make it into this community and now it’s time to ensure that investment of money and time pays

By |2022-07-11T18:40:23+00:00July 11th, 2022|BLOG, Uncategorized|Comments Off on 14 Things Every New B Corp Should Do Upon Certification

Stop Giving it All Away

The current economic environment means that discounts are everywhere but it’s not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you’re selling to consumers,

By |2022-10-06T16:31:28+00:00June 15th, 2022|BLOG, Uncategorized|Comments Off on Stop Giving it All Away

5 Lesser-Known Online Booksellers

A full-blown book addict, I have never walked by a bookstore or book sale and not stopped in. And I have never left one empty-handed. Ever. The Japanese language has a beautiful word for this: tsundoku. Roughly, this translates to buying more books than you can read. One of the reasons I decided on a

By |2022-06-06T16:34:05+00:00May 31st, 2022|BLOG, Uncategorized|Comments Off on 5 Lesser-Known Online Booksellers

10 Tips to Manifest Your Marketing Mindset

Of all the business functions you’re juggling, marketing is the most important. Why? Because marketing — including all of its components — is the only revenue-producing business function there is. Additionally, marketing should be integrated into everything you do. From operations to budgeting to your phone message to hiring employees and more. The key? Consistency

By |2022-05-22T21:00:34+00:00May 21st, 2022|BLOG, Uncategorized|Comments Off on 10 Tips to Manifest Your Marketing Mindset

How to Support Your Cause-Related Marketing Partners and Campaigns

As the Marketing Director and Board Member for an arts nonprofit, I often partner with local organizations to advance the arts in our community. The three most recent cause-related marketing campaign partnerships have been wonderful experiences for us. Why? Because in each case, the sponsoring company made it easy for us to participate by supporting

By |2022-04-27T12:19:46+00:00April 27th, 2022|BLOG, Uncategorized|Comments Off on How to Support Your Cause-Related Marketing Partners and Campaigns

Feeling stuck? These 4 books will help ignite your creativity.

Learn creativity? Impossible, most would say. But I’ve found that it is possible and, with just a little effort and time, will yield big personal and professional rewards. Two ways you can do this are first, by letting go of the notion that you aren’t creative because it’s a skill that can be learned, and

By |2022-04-20T12:37:22+00:00April 20th, 2022|BLOG, Uncategorized|Comments Off on Feeling stuck? These 4 books will help ignite your creativity.

Women Philanthropists Who are Changing the World

I challenge the stereotypical image of philanthropists, venture capitalists, angel investors, and others as being solely male. There are uber-successful women using their money and influence to change the world. 64% of donations are made by women, Huffington Post NPR dubbed 2020 the Year of the Woman Donor for backing political candidates Funding focused on

By |2022-03-24T21:18:32+00:00March 24th, 2022|BLOG, Uncategorized|Comments Off on Women Philanthropists Who are Changing the World

Love thy Customer

Great retention strategies are the key to a profitable business. Show your employees, clients, and prospects the love they crave. How? By implementing these easy, inexpensive Customer Service strategies. It all begins with training. Once your business has customer-facing employees of any kind, Customer Service training must become part of your marketing strategy. Why?

By |2022-02-09T02:06:54+00:00February 8th, 2022|BLOG, Uncategorized|Comments Off on Love thy Customer
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