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How Successful Artists and Creators Market Their Work – Anna Mayta

This is the first in a series of interviews with successful artists. Creative people are my jam. I have been working with and, even better, friends with myriad artists and creative people for as long as I can remember. I'm drawn to the arts in general, and specifically to those who create it. As Marketing

By |2023-08-31T19:02:23+00:00June 6th, 2023|Artists and Creators, BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Anna Mayta

A Tale of Two Sandwich Signs

Rittenhouse Square shopping district is a vibrant stretch several blocks long. I’m on these streets almost every day and I love to take long walks and discover new places. Many of the stores and restaurants on this stretch use sandwich signs. Thankfully, the city of Philadelphia is retail-friendly and allows these fun signs, many with

By |2023-05-31T13:47:38+00:00May 31st, 2023|BLOG|Comments Off on A Tale of Two Sandwich Signs

The Marketing Magic of One Simple Word

What’s that word? Stay with me and keep reading. For now...please indulge me while I dig into the marketing magic of a good form. My background is in direct-response marketing. I began in direct mail and database marketing. Two disciplines that still today, are the foundation for much of the professional success I’ve had since.

By |2023-03-31T13:54:04+00:00March 30th, 2023|BLOG, Uncategorized|Comments Off on The Marketing Magic of One Simple Word

Tips to Successfully Onboard New B2B Clients

Any great relationship begins with a solid foundation. In 2007 when I started my first agency, it took me a while to get an onboarding system down pat that was both easy to manage and effective for both me and my clients. 16 years later and I’m using the same system for Marketing On a

By |2023-03-01T01:29:28+00:00March 1st, 2023|BLOG, Uncategorized|Comments Off on Tips to Successfully Onboard New B2B Clients

11 Ways to Make the Most of Your Impact Report

Organizations in B Corp, Benefit Corporation, and the social impact space are hard at work creating their annual Impact Reports now. I’m taking part in my first impact report this year as a board member. It’s a wide-reaching effort that involves many people and requires a lot of time and care. Once done, though, I’ve

By |2023-02-22T20:48:16+00:00February 16th, 2023|BLOG, Uncategorized|Comments Off on 11 Ways to Make the Most of Your Impact Report

Your Guide to Making the Most of Small Business Saturday

In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 26th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US

By |2022-11-08T23:40:47+00:00November 8th, 2022|BLOG, Uncategorized|Comments Off on Your Guide to Making the Most of Small Business Saturday

Make Marketing Fun Again and Stay on Track With Checklists

I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist,

By |2022-10-07T00:28:22+00:00October 6th, 2022|BLOG, Uncategorized|Comments Off on Make Marketing Fun Again and Stay on Track With Checklists

The B Corp Impact Assessment: Not Just for B Corps

Did you know that any business can use the B Impact Assessment as a benchmarking tool to measure your business’s impact in these five important areas: Employees Community Environment Governance Customers Whether you're going for #bcorp certification or not, these measurement tools will expose areas in need of attention to get you where you want

By |2022-09-13T00:06:16+00:00September 12th, 2022|BLOG, Uncategorized|Comments Off on The B Corp Impact Assessment: Not Just for B Corps

14 Things Every New B Corp Should Do Upon Certification

Congratulations on achieving B Corp Certification and joining a global community of kindred spirit organizations that are working hard to make business as a force for good and change in the world. It’s no small feat to make it into this community and now it’s time to ensure that investment of money and time pays

By |2022-07-11T18:40:23+00:00July 11th, 2022|BLOG, Uncategorized|Comments Off on 14 Things Every New B Corp Should Do Upon Certification

Stop Giving it All Away

The current economic environment means that discounts are everywhere but it’s not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you’re selling to consumers,

By |2022-10-06T16:31:28+00:00June 15th, 2022|BLOG, Uncategorized|Comments Off on Stop Giving it All Away
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