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Direct Mail Marketing is Here to Stay

Direct mail marketing has seen a resurgence recently as businesses and nonprofits look for effective ways to reach their target audience in a more personalized and tangible manner. With the saturation of digital channels, direct mail offers a unique opportunity to stand out and capture the attention of customers. Direct mail marketing gives local small

By |2024-03-05T16:07:27+00:00March 5th, 2024|BLOG, Uncategorized|Comments Off on Direct Mail Marketing is Here to Stay

7 Ways Google Reviews Can Benefit Your Small Business

In my quest to support small businesses, I like to spread the word about the great experiences I have had along the way. Whether it's a restaurant or a veterinarian, or maybe even a shoe repair shop, they can all benefit from Google reviews. I recently discussed this with a group of small business owners

By |2024-03-05T15:23:54+00:00February 26th, 2024|BLOG, Uncategorized|Comments Off on 7 Ways Google Reviews Can Benefit Your Small Business

Six Creative Giving Tuesday Asks in Tough Times

On November 28th we’ll celebrate this years’ Giving Tuesday. Since 2012, this has become a day to encourage radical generosity and bring people together from all around the world through advocacy and generosity in support of their communities. I’ve written about this from the donor perspective, and here is some advice for nonprofit organizations to

By |2023-11-20T14:25:33+00:00November 20th, 2023|BLOG, Uncategorized|Comments Off on Six Creative Giving Tuesday Asks in Tough Times

How Successful Artists and Creators Market Their Work – Zane St. Juste

This is the sixth article in my series dedicated to artists and creator marketing. I met Zane during my tenure as Marketing Director of Arts Alliance of Stratford after he became a member and attended one of our very popular monthly member Zoom meetings. Then I had the opportunity some months later to meet him

By |2023-11-27T17:55:45+00:00November 13th, 2023|Artists and Creators, BLOG|Comments Off on How Successful Artists and Creators Market Their Work – Zane St. Juste

How to Make the Most of Small Business Saturday

In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 25th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 13th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US

By |2023-11-03T18:32:42+00:00November 3rd, 2023|BLOG, Uncategorized|Comments Off on How to Make the Most of Small Business Saturday

How Successful Artists and Creators Market Their Work – Carolyn Zacharias McAdams

The fifth in my series dedicated to artists and creator marketing, I met Carolyn under very unfortunate life-altering circumstances 10 years ago. I say ‘met’ though we haven’t had the opportunity to do that in person – yet. We’ve been digital friends since then and are bonded for life. Though I lived in Dallas, TX

By |2023-10-17T22:23:19+00:00October 17th, 2023|BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Carolyn Zacharias McAdams

Five Ways Nonprofit Boards Can Support the Marketing Function

I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. Even for nonprofits lucky enough to have healthy budgets, it’s often the most misunderstood function. Board members can have expertise in ANY function and still support the marketing effort to set an example for

By |2023-09-29T20:45:50+00:00September 29th, 2023|BLOG|Comments Off on Five Ways Nonprofit Boards Can Support the Marketing Function

How Successful Artists and Creators Market Their Work – Melissa Benson

This is the third article in my new series dedicated to artists and creator marketing. Melissa is the most famous artist I know. I met Melissa some years ago when I lived in Connecticut and was on the board of directors and the Marketing Director of an arts nonprofit organization. She has a unique

By |2023-08-31T20:27:40+00:00August 9th, 2023|Artists and Creators, BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Melissa Benson

3 Simple Steps to Strengthen Your Event Communications and Increase Registrations

Like many of you, since the pandemic began I frequently attend online events, workshops, and webinars. In addition, I also have responsibility for the development and execution of events (which includes marketing and promoting these) as part of my consulting work for two different mission-driven organizations. While it’s taken for granted that these events include

By |2023-07-11T14:30:10+00:00July 10th, 2023|BLOG, Uncategorized|Comments Off on 3 Simple Steps to Strengthen Your Event Communications and Increase Registrations

How Successful Artists and Creators Market Their Work – Marcia Lorente

Here is the second article in my new series dedicated to artist and creator marketing. Marcia is an artist and the founder of an art gallery in Manhattan's Lower East Side. She's also an early adopter of NFTs (I learned a lot from her about this.) I met Marcia through the B Corp, Overflow, where

By |2023-08-31T18:57:57+00:00June 29th, 2023|Artists and Creators, BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Marcia Lorente
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