Marketing On a Mission Logo

Top 13 Digital Marketing Mistakes New(ish) Solopreneurs Make and How YOU Can Avoid Them

I’ve done many digital marketing audits for clients and I see these consistent issues, which on their own, might not seem urgent, however, doing these things will save you lots of stressful situations down the road. For example: A client who went on vacation while we were redoing her website. The project was delayed because

By |2024-05-29T15:50:03+00:00May 29th, 2024|Uncategorized|Comments Off on Top 13 Digital Marketing Mistakes New(ish) Solopreneurs Make and How YOU Can Avoid Them

Are your surveys really helping your ecommerce business?

Last week I received these two surveys. You can see that both were sent with the 5-star review pre-checked. Unfortunately, both companies completely missed the mark. Here’s why. Both were sent to me after I returned their product, unsubscribed from their emails, and had already received a refund. This begs so many questions about their

By |2024-05-20T17:53:07+00:00May 20th, 2024|Uncategorized|Comments Off on Are your surveys really helping your ecommerce business?

Direct Mail Marketing is Here to Stay

Direct mail marketing has seen a resurgence recently as businesses and nonprofits look for effective ways to reach their target audience in a more personalized and tangible manner. With the saturation of digital channels, direct mail offers a unique opportunity to stand out and capture the attention of customers. Direct mail marketing gives local small

By |2024-03-05T16:07:27+00:00March 5th, 2024|BLOG, Uncategorized|Comments Off on Direct Mail Marketing is Here to Stay

7 Ways Google Reviews Can Benefit Your Small Business

In my quest to support small businesses, I like to spread the word about the great experiences I have had along the way. Whether it's a restaurant or a veterinarian, or maybe even a shoe repair shop, they can all benefit from Google reviews. I recently discussed this with a group of small business owners

By |2024-03-05T15:23:54+00:00February 26th, 2024|BLOG, Uncategorized|Comments Off on 7 Ways Google Reviews Can Benefit Your Small Business

Six Creative Giving Tuesday Asks in Tough Times

On November 28th we’ll celebrate this years’ Giving Tuesday. Since 2012, this has become a day to encourage radical generosity and bring people together from all around the world through advocacy and generosity in support of their communities. I’ve written about this from the donor perspective, and here is some advice for nonprofit organizations to

By |2023-11-20T14:25:33+00:00November 20th, 2023|BLOG, Uncategorized|Comments Off on Six Creative Giving Tuesday Asks in Tough Times

How Successful Artists and Creators Market Their Work – Zane St. Juste

This is the sixth article in my series dedicated to artists and creator marketing. I met Zane during my tenure as Marketing Director of Arts Alliance of Stratford after he became a member and attended one of our very popular monthly member Zoom meetings. Then I had the opportunity some months later to meet him

By |2023-11-27T17:55:45+00:00November 13th, 2023|Artists and Creators, BLOG|Comments Off on How Successful Artists and Creators Market Their Work – Zane St. Juste

How to Make the Most of Small Business Saturday

In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 25th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 13th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US

By |2023-11-03T18:32:42+00:00November 3rd, 2023|BLOG, Uncategorized|Comments Off on How to Make the Most of Small Business Saturday

Five Ways Nonprofit Boards Can Support the Marketing Function

I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. Even for nonprofits lucky enough to have healthy budgets, it’s often the most misunderstood function. Board members can have expertise in ANY function and still support the marketing effort to set an example for

By |2023-09-29T20:45:50+00:00September 29th, 2023|BLOG|Comments Off on Five Ways Nonprofit Boards Can Support the Marketing Function

A Tale of Two Sandwich Signs

Rittenhouse Square shopping district is a vibrant stretch several blocks long. I’m on these streets almost every day and I love to take long walks and discover new places. Many of the stores and restaurants on this stretch use sandwich signs. Thankfully, the city of Philadelphia is retail-friendly and allows these fun signs, many with

By |2023-05-31T13:47:38+00:00May 31st, 2023|BLOG|Comments Off on A Tale of Two Sandwich Signs

11 Ways to Make the Most of Your Impact Report

Organizations in B Corp, Benefit Corporation, and the social impact space are hard at work creating their annual Impact Reports now. I’m taking part in my first impact report this year as a board member. It’s a wide-reaching effort that involves many people and requires a lot of time and care. Once done, though, I’ve

By |2023-02-22T20:48:16+00:00February 16th, 2023|BLOG, Uncategorized|Comments Off on 11 Ways to Make the Most of Your Impact Report
Go to Top