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Six Creative Giving Tuesday Asks in Tough Times

On November 28th we’ll celebrate this years’ Giving Tuesday. Since 2012, this has become a day to encourage radical generosity and bring people together from all around the world through advocacy and generosity in support of their communities. I’ve written about this from the donor perspective, and here is some advice for nonprofit organizations to

By |2023-11-20T14:25:33+00:00November 20th, 2023|BLOG, Uncategorized|Comments Off on Six Creative Giving Tuesday Asks in Tough Times

How Successful Artists and Creators Market Their Work – Zane St. Juste

This is the sixth article in my series dedicated to artists and creator marketing. I met Zane during my tenure as Marketing Director of Arts Alliance of Stratford after he became a member and attended one of our very popular monthly member Zoom meetings. Then I had the opportunity some months later to meet him

By |2023-11-27T17:55:45+00:00November 13th, 2023|Artists and Creators, BLOG|Comments Off on How Successful Artists and Creators Market Their Work – Zane St. Juste

How to Make the Most of Small Business Saturday

In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 25th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 13th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US

By |2023-11-03T18:32:42+00:00November 3rd, 2023|BLOG, Uncategorized|Comments Off on How to Make the Most of Small Business Saturday

Five Ways Nonprofit Boards Can Support the Marketing Function

I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. Even for nonprofits lucky enough to have healthy budgets, it’s often the most misunderstood function. Board members can have expertise in ANY function and still support the marketing effort to set an example for

By |2023-09-29T20:45:50+00:00September 29th, 2023|BLOG|Comments Off on Five Ways Nonprofit Boards Can Support the Marketing Function

A Tale of Two Sandwich Signs

Rittenhouse Square shopping district is a vibrant stretch several blocks long. I’m on these streets almost every day and I love to take long walks and discover new places. Many of the stores and restaurants on this stretch use sandwich signs. Thankfully, the city of Philadelphia is retail-friendly and allows these fun signs, many with

By |2023-05-31T13:47:38+00:00May 31st, 2023|BLOG|Comments Off on A Tale of Two Sandwich Signs

11 Ways to Make the Most of Your Impact Report

Organizations in B Corp, Benefit Corporation, and the social impact space are hard at work creating their annual Impact Reports now. I’m taking part in my first impact report this year as a board member. It’s a wide-reaching effort that involves many people and requires a lot of time and care. Once done, though, I’ve

By |2023-02-22T20:48:16+00:00February 16th, 2023|BLOG, Uncategorized|Comments Off on 11 Ways to Make the Most of Your Impact Report

Make Marketing Fun Again and Stay on Track With Checklists

I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist,

By |2022-10-07T00:28:22+00:00October 6th, 2022|BLOG, Uncategorized|Comments Off on Make Marketing Fun Again and Stay on Track With Checklists

10 Tips to Manifest Your Marketing Mindset

Of all the business functions you’re juggling, marketing is the most important. Why? Because marketing — including all of its components — is the only revenue-producing business function there is. Additionally, marketing should be integrated into everything you do. From operations to budgeting to your phone message to hiring employees and more. The key? Consistency

By |2022-05-22T21:00:34+00:00May 21st, 2022|BLOG, Uncategorized|Comments Off on 10 Tips to Manifest Your Marketing Mindset
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