As the Marketing Director and Board Member for an arts nonprofit, I often partner with local organizations to advance the arts in our community. The three most recent cause-related marketing campaign partnerships have been wonderful experiences for us. Why? Because in each case, the sponsoring company made it easy for us to participate by supporting
“He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers,” Anonymous Public Relations is a powerful marketing tool. Strategically, publicity helps establish your thought leadership, launch a new business, and gain exposure to a wider
Learn creativity? Impossible, most would say. But I’ve found that it is possible and, with just a little effort and time, will yield big personal and professional rewards. Two ways you can do this are first, by letting go of the notion that you aren’t creative because it’s a skill that can be learned, and
Great retention strategies are the key to a profitable business. Show your employees, clients, and prospects the love they crave. How? By implementing these easy, inexpensive Customer Service strategies. It all begins with training. Once your business has customer-facing employees of any kind, Customer Service training must become part of your marketing strategy. Why?
Most of my entrepreneurial clients come straight out of corporate jobs where they relied on marketing departments to bring business in. They never had to think about this critical role before and therefore, took it for granted. Once on their own, they thought 'Hey, I can do this' but then realize they don’t really know
Today we celebrate Giving Tuesday. You’ve probably seen hundreds of social media posts about it in the last few days – most of them asking for donations, but do you know what it is? Created in 2012, Giving Tuesday is a day that encourages radical generosity. Created in New York City at the 92nd
The Great Resignation is upon us. The US Bureau of Labor Statistics says over four million employees quit their jobs in July 2021 alone, amounting to a 2021 total record-breaking 11 million available jobs. To attract top-quality candidates to your Certified B Corporation™, communicate your values to potential employees. For mission-driven impact firms, employees are
Some 20+ years ago I was leading a project that was close to my heart. Most people wouldn’t get too excited about an employee credit card at a bank, but for me, it was the first new product idea I’d conceived, pitched to senior management, got a buy-in along with a good-sized budget, and then
Your guide to making the most of this day during an especially difficult year for small businesses In just a few weeks, the successful #SmallBusinessSaturday event will take place on November 27th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday (started by American Express)
B Corps are companies that have been certified by B Lab, a global organization with a mission to build sustainable practices that harness the power of business to help address society's greatest challenges. According to B Lab’s website, its mission is: To transform the global economy to benefit all people, communities, and the planet.