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This Giving Tuesday, Here are Six Ways You Can Show Radical Generosity

Today we celebrate Giving Tuesday. You’ve probably seen hundreds of social media posts about it in the last few days – most of them asking for donations, but do you know what it is? Created in 2012, Giving Tuesday is a day that encourages radical generosity. Created in New York City at the 92nd

By |2022-03-10T22:14:41+00:00November 30th, 2021|BLOG, Uncategorized|Comments Off on This Giving Tuesday, Here are Six Ways You Can Show Radical Generosity

7 Tips To Integrate Worker Impact Into Your B Corp Marketing

The Great Resignation is upon us. The US Bureau of Labor Statistics says over four million employees quit their jobs in July 2021 alone, amounting to a 2021 total record-breaking 11 million available jobs. To attract top-quality candidates to your Certified B Corporation™, communicate your values to potential employees. For mission-driven impact firms, employees are

By |2022-04-05T22:08:20+00:00November 12th, 2021|BLOG, Uncategorized|Comments Off on 7 Tips To Integrate Worker Impact Into Your B Corp Marketing

Diversity, Equity, and Inclusion Have Influenced my Business Decision-making for Decades

Some 20+ years ago I was leading a project that was close to my heart. Most people wouldn’t get too excited about an employee credit card at a bank, but for me, it was the first new product idea I’d conceived, pitched to senior management, got a buy-in along with a good-sized budget, and then

By |2022-03-24T21:21:48+00:00November 10th, 2021|BLOG, Uncategorized|Comments Off on Diversity, Equity, and Inclusion Have Influenced my Business Decision-making for Decades

Small Business Saturday 2021

Your guide to making the most of this day during an especially difficult year for small businesses In just a few weeks, the successful #SmallBusinessSaturday event will take place on November 27th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday (started by American Express)

By |2022-03-10T22:17:59+00:00October 22nd, 2021|BLOG, Uncategorized|Comments Off on Small Business Saturday 2021

B Corps are Changing the World

B Corps are companies that have been certified by B Lab, a global organization with a mission to build sustainable practices that harness the power of business to help address society's greatest challenges. According to B Lab’s website, its mission is: To transform the global economy to benefit all people, communities, and the planet.

By |2022-03-10T22:19:01+00:00September 21st, 2021|BLOG, Uncategorized|Comments Off on B Corps are Changing the World

Why Nonprofits Must Develop a Marketing Mindset to Survive

For the causes I believe in, I make sure that I donate money to show my support and do my part to help those organizations carry out their missions. I’m sure this is why everyone donates to their personal causes — to see their money put to good use. I used to write checks

By |2022-03-10T22:20:24+00:00September 21st, 2021|BLOG, Uncategorized|Comments Off on Why Nonprofits Must Develop a Marketing Mindset to Survive

7 Marketing Tips for Nonprofits

As the Marketing Director for an arts nonprofit, I see first-hand the challenges that nonprofits face. Combine tight budgets with skills gaps and time constraints, and the marketing function often falls into the ‘too hard’ category. Nonprofits always mean well. I wrote about this in a previous article, but they’re often not marketing-driven, nor

By |2022-03-10T22:12:41+00:00September 21st, 2021|BLOG, Uncategorized|Comments Off on 7 Marketing Tips for Nonprofits

How to Make a Splash

Here are 11 Ways to Get Noticed When You Launch a New Venture or Product The pandemic has not stopped the entrepreneurial spirit. As people get laid off, some are using the opportunity to make their own business dreams come true. Recently I’ve met several small business owners who opened their first business and

By |2022-03-10T22:23:14+00:00September 16th, 2021|BLOG, Uncategorized|Comments Off on How to Make a Splash
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