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Six Creative Giving Tuesday Asks in Tough Times

On November 28th we’ll celebrate this years’ Giving Tuesday. Since 2012, this has become a day to encourage radical generosity and bring people together from all around the world through advocacy and generosity in support of their communities. I’ve written about this from the donor perspective, and here is some advice for nonprofit organizations to

By |2023-11-20T14:25:33+00:00November 20th, 2023|BLOG, Uncategorized|Comments Off on Six Creative Giving Tuesday Asks in Tough Times

How Successful Artists and Creators Market Their Work – Zane St. Juste

This is the sixth article in my series dedicated to artists and creator marketing. I met Zane during my tenure as Marketing Director of Arts Alliance of Stratford after he became a member and attended one of our very popular monthly member Zoom meetings. Then I had the opportunity some months later to meet him

By |2023-11-27T17:55:45+00:00November 13th, 2023|Artists and Creators, BLOG|Comments Off on How Successful Artists and Creators Market Their Work – Zane St. Juste

How Successful Artists and Creators Market Their Work – Carolyn Zacharias McAdams

The fifth in my series dedicated to artists and creator marketing, I met Carolyn under very unfortunate life-altering circumstances 10 years ago. I say ‘met’ though we haven’t had the opportunity to do that in person – yet. We’ve been digital friends since then and are bonded for life. Though I lived in Dallas, TX

By |2023-10-17T22:23:19+00:00October 17th, 2023|BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Carolyn Zacharias McAdams

Five Ways Nonprofit Boards Can Support the Marketing Function

I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. Even for nonprofits lucky enough to have healthy budgets, it’s often the most misunderstood function. Board members can have expertise in ANY function and still support the marketing effort to set an example for

By |2023-09-29T20:45:50+00:00September 29th, 2023|BLOG|Comments Off on Five Ways Nonprofit Boards Can Support the Marketing Function

How Successful Artists and Creators Market Their Work – Raheem Nelson

This is the fourth in my new series dedicated to artists and creator marketing. I met Raheem a few years ago when I lived in Connecticut and was the Marketing Director and board member of Arts Alliance of Stratford. He was one of the artists we hired to teach art classes for our members.

By |2023-09-21T18:09:34+00:00September 18th, 2023|Artists and Creators, BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Raheem Nelson

How Successful Artists and Creators Market Their Work – Melissa Benson

This is the third article in my new series dedicated to artists and creator marketing. Melissa is the most famous artist I know. I met Melissa some years ago when I lived in Connecticut and was on the board of directors and the Marketing Director of an arts nonprofit organization. She has a unique

By |2023-08-31T20:27:40+00:00August 9th, 2023|Artists and Creators, BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Melissa Benson

How Successful Artists and Creators Market Their Work – Marcia Lorente

Here is the second article in my new series dedicated to artist and creator marketing. Marcia is an artist and the founder of an art gallery in Manhattan's Lower East Side. She's also an early adopter of NFTs (I learned a lot from her about this.) I met Marcia through the B Corp, Overflow, where

By |2023-08-31T18:57:57+00:00June 29th, 2023|Artists and Creators, BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Marcia Lorente

A Tale of Two Sandwich Signs

Rittenhouse Square shopping district is a vibrant stretch several blocks long. I’m on these streets almost every day and I love to take long walks and discover new places. Many of the stores and restaurants on this stretch use sandwich signs. Thankfully, the city of Philadelphia is retail-friendly and allows these fun signs, many with

By |2023-05-31T13:47:38+00:00May 31st, 2023|BLOG|Comments Off on A Tale of Two Sandwich Signs

Make Marketing Fun Again and Stay on Track With Checklists

I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist,

By |2022-10-07T00:28:22+00:00October 6th, 2022|BLOG, Uncategorized|Comments Off on Make Marketing Fun Again and Stay on Track With Checklists

The B Corp Impact Assessment: Not Just for B Corps

Did you know that any business can use the B Impact Assessment as a benchmarking tool to measure your business’s impact in these five important areas: Employees Community Environment Governance Customers Whether you're going for #bcorp certification or not, these measurement tools will expose areas in need of attention to get you where you want

By |2022-09-13T00:06:16+00:00September 12th, 2022|BLOG, Uncategorized|Comments Off on The B Corp Impact Assessment: Not Just for B Corps
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