This is the fourth in my new series dedicated to artists and creator marketing. I met Raheem a few years ago when I lived in Connecticut and was the Marketing Director and board member of Arts Alliance of Stratford. He was one of the artists we hired to teach art classes for our members.
This is the third article in my new series dedicated to artists and creator marketing. Melissa is the most famous artist I know. I met Melissa some years ago when I lived in Connecticut and was on the board of directors and the Marketing Director of an arts nonprofit organization. She has a unique
Here is the second article in my new series dedicated to artist and creator marketing. Marcia is an artist and the founder of an art gallery in Manhattan's Lower East Side. She's also an early adopter of NFTs (I learned a lot from her about this.) I met Marcia through the B Corp, Overflow, where
Rittenhouse Square shopping district is a vibrant stretch several blocks long. I’m on these streets almost every day and I love to take long walks and discover new places. Many of the stores and restaurants on this stretch use sandwich signs. Thankfully, the city of Philadelphia is retail-friendly and allows these fun signs, many with
I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist,
Did you know that any business can use the B Impact Assessment as a benchmarking tool to measure your business’s impact in these five important areas: Employees Community Environment Governance Customers Whether you're going for #bcorp certification or not, these measurement tools will expose areas in need of attention to get you where you want
Congratulations on achieving B Corp Certification and joining a global community of kindred spirit organizations that are working hard to make business as a force for good and change in the world. It’s no small feat to make it into this community and now it’s time to ensure that investment of money and time pays
The current economic environment means that discounts are everywhere but it’s not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you’re selling to consumers,
A full-blown book addict, I have never walked by a bookstore or book sale and not stopped in. And I have never left one empty-handed. Ever. The Japanese language has a beautiful word for this: tsundoku. Roughly, this translates to buying more books than you can read. One of the reasons I decided on a
Of all the business functions you’re juggling, marketing is the most important. Why? Because marketing — including all of its components — is the only revenue-producing business function there is. Additionally, marketing should be integrated into everything you do. From operations to budgeting to your phone message to hiring employees and more. The key? Consistency