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Your Guide to Making the Most of Small Business Saturday

In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 26th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US

By |2022-11-08T23:40:47+00:00November 8th, 2022|BLOG, Uncategorized|Comments Off on Your Guide to Making the Most of Small Business Saturday

14 Things Every New B Corp Should Do Upon Certification

Congratulations on achieving B Corp Certification and joining a global community of kindred spirit organizations that are working hard to make business as a force for good and change in the world. It’s no small feat to make it into this community and now it’s time to ensure that investment of money and time pays

By |2022-07-11T18:40:23+00:00July 11th, 2022|BLOG, Uncategorized|Comments Off on 14 Things Every New B Corp Should Do Upon Certification

Stop Giving it All Away

The current economic environment means that discounts are everywhere but it’s not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you’re selling to consumers,

By |2022-10-06T16:31:28+00:00June 15th, 2022|BLOG, Uncategorized|Comments Off on Stop Giving it All Away

Don’t sell me; let me buy

I’m an avid online consumer, and also a marketing professional so I’m always hyper-aware of the marketing that’s directed at me. Because of an allergy to chemicals used in most major drugstore brand shampoos and other lotions and potions for eyes and face, I’ve had to switch products. The allergist told me, “That’s why bottles

By |2022-03-24T21:21:06+00:00February 2nd, 2022|BLOG, Uncategorized|Comments Off on Don’t sell me; let me buy
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