In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 26th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US
The current economic environment means that discounts are everywhere but it’s not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you’re selling to consumers,
Great retention strategies are the key to a profitable business. Show your employees, clients, and prospects the love they crave. How? By implementing these easy, inexpensive Customer Service strategies. It all begins with training. Once your business has customer-facing employees of any kind, Customer Service training must become part of your marketing strategy. Why?