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11 Ways to Make the Most of Your Impact Report

Organizations in B Corp, Benefit Corporation, and the social impact space are hard at work creating their annual Impact Reports now. I’m taking part in my first impact report this year as a board member. It’s a wide-reaching effort that involves many people and requires a lot of time and care. Once done, though, I’ve

By |2023-02-22T20:48:16+00:00February 16th, 2023|BLOG, Uncategorized|Comments Off on 11 Ways to Make the Most of Your Impact Report

Your Guide to Making the Most of Small Business Saturday

In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 26th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US

By |2022-11-08T23:40:47+00:00November 8th, 2022|BLOG, Uncategorized|Comments Off on Your Guide to Making the Most of Small Business Saturday

Make Marketing Fun Again and Stay on Track With Checklists

I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist,

By |2022-10-07T00:28:22+00:00October 6th, 2022|BLOG, Uncategorized|Comments Off on Make Marketing Fun Again and Stay on Track With Checklists

The B Corp Impact Assessment: Not Just for B Corps

Did you know that any business can use the B Impact Assessment as a benchmarking tool to measure your business’s impact in these five important areas: Employees Community Environment Governance Customers Whether you're going for #bcorp certification or not, these measurement tools will expose areas in need of attention to get you where you want

By |2022-09-13T00:06:16+00:00September 12th, 2022|BLOG, Uncategorized|Comments Off on The B Corp Impact Assessment: Not Just for B Corps

14 Things Every New B Corp Should Do Upon Certification

Congratulations on achieving B Corp Certification and joining a global community of kindred spirit organizations that are working hard to make business as a force for good and change in the world. It’s no small feat to make it into this community and now it’s time to ensure that investment of money and time pays

By |2022-07-11T18:40:23+00:00July 11th, 2022|BLOG, Uncategorized|Comments Off on 14 Things Every New B Corp Should Do Upon Certification

Stop Giving it All Away

The current economic environment means that discounts are everywhere but it’s not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you’re selling to consumers,

By |2022-10-06T16:31:28+00:00June 15th, 2022|BLOG, Uncategorized|Comments Off on Stop Giving it All Away

5 Lesser-Known Online Booksellers

A full-blown book addict, I have never walked by a bookstore or book sale and not stopped in. And I have never left one empty-handed. Ever. The Japanese language has a beautiful word for this: tsundoku. Roughly, this translates to buying more books than you can read. One of the reasons I decided on a

By |2022-06-06T16:34:05+00:00May 31st, 2022|BLOG, Uncategorized|Comments Off on 5 Lesser-Known Online Booksellers

10 Tips to Manifest Your Marketing Mindset

Of all the business functions you’re juggling, marketing is the most important. Why? Because marketing — including all of its components — is the only revenue-producing business function there is. Additionally, marketing should be integrated into everything you do. From operations to budgeting to your phone message to hiring employees and more. The key? Consistency

By |2022-05-22T21:00:34+00:00May 21st, 2022|BLOG, Uncategorized|Comments Off on 10 Tips to Manifest Your Marketing Mindset

How to Support Your Cause-Related Marketing Partners and Campaigns

As the Marketing Director and Board Member for an arts nonprofit, I often partner with local organizations to advance the arts in our community. The three most recent cause-related marketing campaign partnerships have been wonderful experiences for us. Why? Because in each case, the sponsoring company made it easy for us to participate by supporting

By |2022-04-27T12:19:46+00:00April 27th, 2022|BLOG, Uncategorized|Comments Off on How to Support Your Cause-Related Marketing Partners and Campaigns

An 11-Point DIY Public Relations Toolkit for Small Businesses and Nonprofits

“He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers,” Anonymous Public Relations is a powerful marketing tool. Strategically, publicity helps establish your thought leadership, launch a new business, and gain exposure to a wider

By |2022-04-25T13:18:27+00:00April 25th, 2022|BLOG, Uncategorized|Comments Off on An 11-Point DIY Public Relations Toolkit for Small Businesses and Nonprofits
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