Of all the business functions you’re juggling, marketing is the most important. Why? Because marketing — including all of its components — is the only revenue-producing business function there is. Additionally, marketing should be integrated into everything you do. From operations to budgeting to your phone message to hiring employees and more. The key? Consistency
B Corps are companies that have been certified by B Lab, a global organization with a mission to build sustainable practices that harness the power of business to help address society's greatest challenges. According to B Lab’s website, its mission is: To transform the global economy to benefit all people, communities, and the planet.