Recent world events have ignited the activist in me to help those who do good, do it better.
The pandemic was the watershed moment of course, but it’s been brewing for a while. Some of the blog posts updated here were created in 2018 when I was writing about nonprofit marketing. Also around that time was when I first became aware of B Corps and the business as a force for good movement after hearing a talk given by a local entrepreneur about its benefits.
Fast forward to June 2020. After 13 years I closed Affordable Marketing Solutions, but knew I’d reinvent it to better align with my own personal growth journey. In December 2020, I joined the board of Arts Alliance of Stratford as their Marketing Director. Then, in the spring of 2021, I wrote an article about B Corps Changing the World.
During these past 18 months, I watched as nonprofits, B Corporations, and other social enterprises took on the immense tasks that traditional corporations and governments could not accomplish. Tasks that include feeding people such as World Central Kitchen does, empowering employees as King Arthur Baking Company did when they rebranded, preserving our planet and its beauty like Patagonia does, caring for the cherished animals we share the planet with like the ASPCA does – all dedicating their missions to the triple-bottom-line: People and Planet before Profits.
As I watched the proliferation of the term social enterprise explode from workshops and conversations on LinkedIn out into the world via mass media ad campaigns, I realized the power that a great marketing and communication strategy has on the success of an organization’s ability to execute on all the good they want to see in the world.
The more I learned about social enterprises and the business for good movement, the more I felt I’d found my tribe. I devoured everything I could. I read books, attended webinars, networked, and as I learned more and more, the activist itch got stronger. After some deep internal work then consulting several mentors and others whom I respect, Marketing On a Mission was born.
We began our Giving Back initiative in 2022 to show our support to those organizations we believe in.