There is no lack of passion for the work that social enterprises do. From the Founder to the Receptionist and those in between. Everyone I’ve worked with in a social enterprise had a passion for the important work they were doing.
What’s often missing is the hands-on marketing and communication expertise that makes the difference between reaching your goals and objectives, or not. I’ve worked with hundreds of organizations that unfortunately, have wasted time and budget by doing the wrong tactics or lack an overarching strategy to guide their marketing efforts.
When done right, the beautiful symphony that is marketing is the perfect blend of messaging, branding, packaging, sales, pricing, and customer service; along with a hefty dose of common sense and the wisdom that comes from years of experience. Here’s one example of what I mean, and here’s another.
A typical marketing consulting assessment might include doing a deep dive into:
Foundational marketing enablement (aka the processes behind the sexy stuff)
Your customer and prospect database
New product/service potential
and so much more
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