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How Successful Artists and Creators Market Their Work – Raheem Nelson

This is the fourth in my new series dedicated to artists and creator marketing. I met Raheem a few years ago when I lived in Connecticut and was the Marketing Director and board member of Arts Alliance of Stratford. He was one of the artists we hired to teach art classes for our members.

By |2023-09-21T18:09:34+00:00September 18th, 2023|Artists and Creators, BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Raheem Nelson

How Successful Artists and Creators Market Their Work – Melissa Benson

This is the third article in my new series dedicated to artists and creator marketing. Melissa is the most famous artist I know. I met Melissa some years ago when I lived in Connecticut and was on the board of directors and the Marketing Director of an arts nonprofit organization. She has a unique

By |2023-08-31T20:27:40+00:00August 9th, 2023|Artists and Creators, BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Melissa Benson

3 Simple Steps to Strengthen Your Event Communications and Increase Registrations

Like many of you, since the pandemic began I frequently attend online events, workshops, and webinars. In addition, I also have responsibility for the development and execution of events (which includes marketing and promoting these) as part of my consulting work for two different mission-driven organizations. While it’s taken for granted that these events include

By |2023-07-11T14:30:10+00:00July 10th, 2023|BLOG, Uncategorized|Comments Off on 3 Simple Steps to Strengthen Your Event Communications and Increase Registrations

How Successful Artists and Creators Market Their Work – Marcia Lorente

Here is the second article in my new series dedicated to artist and creator marketing. Marcia is an artist and the founder of an art gallery in Manhattan's Lower East Side. She's also an early adopter of NFTs (I learned a lot from her about this.) I met Marcia through the B Corp, Overflow, where

By |2023-08-31T18:57:57+00:00June 29th, 2023|Artists and Creators, BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Marcia Lorente

How Successful Artists and Creators Market Their Work – Anna Mayta

This is the first in a series of interviews with successful artists. Creative people are my jam. I have been working with and, even better, friends with myriad artists and creative people for as long as I can remember. I'm drawn to the arts in general, and specifically to those who create it. As Marketing

By |2023-08-31T19:02:23+00:00June 6th, 2023|Artists and Creators, BLOG, Uncategorized|Comments Off on How Successful Artists and Creators Market Their Work – Anna Mayta

The Marketing Magic of One Simple Word

What’s that word? Stay with me and keep reading. For now...please indulge me while I dig into the marketing magic of a good form. My background is in direct-response marketing. I began in direct mail and database marketing. Two disciplines that still today, are the foundation for much of the professional success I’ve had since.

By |2023-03-31T13:54:04+00:00March 30th, 2023|BLOG, Uncategorized|Comments Off on The Marketing Magic of One Simple Word

Tips to Successfully Onboard New B2B Clients

Any great relationship begins with a solid foundation. In 2007 when I started my first agency, it took me a while to get an onboarding system down pat that was both easy to manage and effective for both me and my clients. 16 years later and I’m using the same system for Marketing On a

By |2023-03-01T01:29:28+00:00March 1st, 2023|BLOG, Uncategorized|Comments Off on Tips to Successfully Onboard New B2B Clients

11 Ways to Make the Most of Your Impact Report

Organizations in B Corp, Benefit Corporation, and the social impact space are hard at work creating their annual Impact Reports now. I’m taking part in my first impact report this year as a board member. It’s a wide-reaching effort that involves many people and requires a lot of time and care. Once done, though, I’ve

By |2023-02-22T20:48:16+00:00February 16th, 2023|BLOG, Uncategorized|Comments Off on 11 Ways to Make the Most of Your Impact Report

Your Guide to Making the Most of Small Business Saturday

In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 26th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US

By |2022-11-08T23:40:47+00:00November 8th, 2022|BLOG, Uncategorized|Comments Off on Your Guide to Making the Most of Small Business Saturday

Make Marketing Fun Again and Stay on Track With Checklists

I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist,

By |2022-10-07T00:28:22+00:00October 6th, 2022|BLOG, Uncategorized|Comments Off on Make Marketing Fun Again and Stay on Track With Checklists
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