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Women Philanthropists Who are Changing the World

I challenge the stereotypical image of philanthropists, venture capitalists, angel investors, and others as being solely male. There are uber-successful women using their money and influence to change the world. 64% of donations are made by women, Huffington Post NPR dubbed 2020 the Year of the Woman Donor for backing political candidates Funding focused on

By |2022-03-24T21:18:32+00:00March 24th, 2022|BLOG, Uncategorized|Comments Off on Women Philanthropists Who are Changing the World

Love thy Customer

Great retention strategies are the key to a profitable business. Show your employees, clients, and prospects the love they crave. How? By implementing these easy, inexpensive Customer Service strategies. It all begins with training. Once your business has customer-facing employees of any kind, Customer Service training must become part of your marketing strategy. Why?

By |2022-02-09T02:06:54+00:00February 8th, 2022|BLOG, Uncategorized|Comments Off on Love thy Customer

Don’t sell me; let me buy

I’m an avid online consumer, and also a marketing professional so I’m always hyper-aware of the marketing that’s directed at me. Because of an allergy to chemicals used in most major drugstore brand shampoos and other lotions and potions for eyes and face, I’ve had to switch products. The allergist told me, “That’s why bottles

By |2022-03-24T21:21:06+00:00February 2nd, 2022|BLOG, Uncategorized|Comments Off on Don’t sell me; let me buy

Benefits of Working With a Marketing Consultant

Most of my entrepreneurial clients come straight out of corporate jobs where they relied on marketing departments to bring business in. They never had to think about this critical role before and therefore, took it for granted. Once on their own, they thought 'Hey, I can do this' but then realize they don’t really know

By |2022-09-13T00:07:00+00:00December 11th, 2021|BLOG, Uncategorized|Comments Off on Benefits of Working With a Marketing Consultant

This Giving Tuesday, Here are Six Ways You Can Show Radical Generosity

Today we celebrate Giving Tuesday. You’ve probably seen hundreds of social media posts about it in the last few days – most of them asking for donations, but do you know what it is? Created in 2012, Giving Tuesday is a day that encourages radical generosity. Created in New York City at the 92nd

By |2022-03-10T22:14:41+00:00November 30th, 2021|BLOG, Uncategorized|Comments Off on This Giving Tuesday, Here are Six Ways You Can Show Radical Generosity

7 Tips To Integrate Worker Impact Into Your B Corp Marketing

The Great Resignation is upon us. The US Bureau of Labor Statistics says over four million employees quit their jobs in July 2021 alone, amounting to a 2021 total record-breaking 11 million available jobs. To attract top-quality candidates to your Certified B Corporation™, communicate your values to potential employees. For mission-driven impact firms, employees are

By |2022-04-05T22:08:20+00:00November 12th, 2021|BLOG, Uncategorized|Comments Off on 7 Tips To Integrate Worker Impact Into Your B Corp Marketing

Diversity, Equity, and Inclusion Have Influenced my Business Decision-making for Decades

Some 20+ years ago I was leading a project that was close to my heart. Most people wouldn’t get too excited about an employee credit card at a bank, but for me, it was the first new product idea I’d conceived, pitched to senior management, got a buy-in along with a good-sized budget, and then

By |2022-03-24T21:21:48+00:00November 10th, 2021|BLOG, Uncategorized|Comments Off on Diversity, Equity, and Inclusion Have Influenced my Business Decision-making for Decades

Small Business Saturday 2021

Your guide to making the most of this day during an especially difficult year for small businesses In just a few weeks, the successful #SmallBusinessSaturday event will take place on November 27th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday (started by American Express)

By |2022-03-10T22:17:59+00:00October 22nd, 2021|BLOG, Uncategorized|Comments Off on Small Business Saturday 2021

B Corps are Changing the World

B Corps are companies that have been certified by B Lab, a global organization with a mission to build sustainable practices that harness the power of business to help address society's greatest challenges. According to B Lab’s website, its mission is: To transform the global economy to benefit all people, communities, and the planet.

By |2022-03-10T22:19:01+00:00September 21st, 2021|BLOG, Uncategorized|Comments Off on B Corps are Changing the World

Why Nonprofits Must Develop a Marketing Mindset to Survive

For the causes I believe in, I make sure that I donate money to show my support and do my part to help those organizations carry out their missions. I’m sure this is why everyone donates to their personal causes — to see their money put to good use. I used to write checks

By |2022-03-10T22:20:24+00:00September 21st, 2021|BLOG, Uncategorized|Comments Off on Why Nonprofits Must Develop a Marketing Mindset to Survive
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