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How Successful Artists and Creators Market Their Work – Melissa Benson

By |2023-08-31T20:27:40+00:00August 9th, 2023|Artists and Creators, BLOG, Uncategorized|

This is the third article in my new series dedicated to artists and creator marketing. Melissa is the most famous artist I know. I met Melissa some years ago when I lived in Connecticut and was on the board of directors and the Marketing Director of an arts nonprofit organization. She has a unique

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3 Simple Steps to Strengthen Your Event Communications and Increase Registrations

By |2023-07-11T14:30:10+00:00July 10th, 2023|BLOG, Uncategorized|

Like many of you, since the pandemic began I frequently attend online events, workshops, and webinars. In addition, I also have responsibility for the development and execution of events (which includes marketing and promoting these) as part of my consulting work for two different mission-driven organizations. While it’s taken for granted that these events include

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How Successful Artists and Creators Market Their Work – Marcia Lorente

By |2023-08-31T18:57:57+00:00June 29th, 2023|Artists and Creators, BLOG, Uncategorized|

Here is the second article in my new series dedicated to artist and creator marketing. Marcia is an artist and the founder of an art gallery in Manhattan's Lower East Side. She's also an early adopter of NFTs (I learned a lot from her about this.) I met Marcia through the B Corp, Overflow, where

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How Successful Artists and Creators Market Their Work – Anna Mayta

By |2023-08-31T19:02:23+00:00June 6th, 2023|Artists and Creators, BLOG, Uncategorized|

This is the first in a series of interviews with successful artists. Creative people are my jam. I have been working with and, even better, friends with myriad artists and creative people for as long as I can remember. I'm drawn to the arts in general, and specifically to those who create it. As Marketing

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A Tale of Two Sandwich Signs

By |2023-05-31T13:47:38+00:00May 31st, 2023|BLOG|

Rittenhouse Square shopping district is a vibrant stretch several blocks long. I’m on these streets almost every day and I love to take long walks and discover new places. Many of the stores and restaurants on this stretch use sandwich signs. Thankfully, the city of Philadelphia is retail-friendly and allows these fun signs, many with

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The Marketing Magic of One Simple Word

By |2023-03-31T13:54:04+00:00March 30th, 2023|BLOG, Uncategorized|

What’s that word? Stay with me and keep reading. For now...please indulge me while I dig into the marketing magic of a good form. My background is in direct-response marketing. I began in direct mail and database marketing. Two disciplines that still today, are the foundation for much of the professional success I’ve had since.

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Tips to Successfully Onboard New B2B Clients

By |2023-03-01T01:29:28+00:00March 1st, 2023|BLOG, Uncategorized|

Any great relationship begins with a solid foundation. In 2007 when I started my first agency, it took me a while to get an onboarding system down pat that was both easy to manage and effective for both me and my clients. 16 years later and I’m using the same system for Marketing On a

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11 Ways to Make the Most of Your Impact Report

By |2023-02-22T20:48:16+00:00February 16th, 2023|BLOG, Uncategorized|

Organizations in B Corp, Benefit Corporation, and the social impact space are hard at work creating their annual Impact Reports now. I’m taking part in my first impact report this year as a board member. It’s a wide-reaching effort that involves many people and requires a lot of time and care. Once done, though, I’ve

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Your Guide to Making the Most of Small Business Saturday

By |2022-11-08T23:40:47+00:00November 8th, 2022|BLOG, Uncategorized|

In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 26th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US

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Make Marketing Fun Again and Stay on Track With Checklists

By |2022-10-07T00:28:22+00:00October 6th, 2022|BLOG, Uncategorized|

I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist,

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