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Don’t sell me; let me buy

By |2022-03-24T21:21:06+00:00February 2nd, 2022|BLOG, Uncategorized|

I’m an avid online consumer, and also a marketing professional so I’m always hyper-aware of the marketing that’s directed at me. Because of an allergy to chemicals used in most major drugstore brand shampoos and other lotions and potions for eyes and face, I’ve had to switch products. The allergist told me, “That’s why bottles

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Benefits of Working With a Marketing Consultant

By |2022-09-13T00:07:00+00:00December 11th, 2021|BLOG, Uncategorized|

Most of my entrepreneurial clients come straight out of corporate jobs where they relied on marketing departments to bring business in. They never had to think about this critical role before and therefore, took it for granted. Once on their own, they thought 'Hey, I can do this' but then realize they don’t really know

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This Giving Tuesday, Here are Six Ways You Can Show Radical Generosity

By |2022-03-10T22:14:41+00:00November 30th, 2021|BLOG, Uncategorized|

Today we celebrate Giving Tuesday. You’ve probably seen hundreds of social media posts about it in the last few days – most of them asking for donations, but do you know what it is? Created in 2012, Giving Tuesday is a day that encourages radical generosity. Created in New York City at the 92nd

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7 Tips To Integrate Worker Impact Into Your B Corp Marketing

By |2022-04-05T22:08:20+00:00November 12th, 2021|BLOG, Uncategorized|

The Great Resignation is upon us. The US Bureau of Labor Statistics says over four million employees quit their jobs in July 2021 alone, amounting to a 2021 total record-breaking 11 million available jobs. To attract top-quality candidates to your Certified B Corporation™, communicate your values to potential employees. For mission-driven impact firms, employees are

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Diversity, Equity, and Inclusion Have Influenced my Business Decision-making for Decades

By |2022-03-24T21:21:48+00:00November 10th, 2021|BLOG, Uncategorized|

Some 20+ years ago I was leading a project that was close to my heart. Most people wouldn’t get too excited about an employee credit card at a bank, but for me, it was the first new product idea I’d conceived, pitched to senior management, got a buy-in along with a good-sized budget, and then

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Small Business Saturday 2021

By |2022-03-10T22:17:59+00:00October 22nd, 2021|BLOG, Uncategorized|

Your guide to making the most of this day during an especially difficult year for small businesses In just a few weeks, the successful #SmallBusinessSaturday event will take place on November 27th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday (started by American Express)

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B Corps are Changing the World

By |2022-03-10T22:19:01+00:00September 21st, 2021|BLOG, Uncategorized|

B Corps are companies that have been certified by B Lab, a global organization with a mission to build sustainable practices that harness the power of business to help address society's greatest challenges. According to B Lab’s website, its mission is: To transform the global economy to benefit all people, communities, and the planet.

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Why Nonprofits Must Develop a Marketing Mindset to Survive

By |2022-03-10T22:20:24+00:00September 21st, 2021|BLOG, Uncategorized|

For the causes I believe in, I make sure that I donate money to show my support and do my part to help those organizations carry out their missions. I’m sure this is why everyone donates to their personal causes — to see their money put to good use. I used to write checks

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7 Marketing Tips for Nonprofits

By |2022-03-10T22:12:41+00:00September 21st, 2021|BLOG, Uncategorized|

As the Marketing Director for an arts nonprofit, I see first-hand the challenges that nonprofits face. Combine tight budgets with skills gaps and time constraints, and the marketing function often falls into the ‘too hard’ category. Nonprofits always mean well. I wrote about this in a previous article, but they’re often not marketing-driven, nor

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