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Six Creative Giving Tuesday Asks in Tough Times

By |2023-11-20T14:25:33+00:00November 20th, 2023|BLOG, Uncategorized|

On November 28th we’ll celebrate this years’ Giving Tuesday. Since 2012, this has become a day to encourage radical generosity and bring people together from all around the world through advocacy and generosity in support of their communities. I’ve written about this from the donor perspective, and here is some advice for nonprofit organizations to

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How Successful Artists and Creators Market Their Work – Zane St. Juste

By |2023-11-27T17:55:45+00:00November 13th, 2023|Artists and Creators, BLOG|

This is the sixth article in my series dedicated to artists and creator marketing. I met Zane during my tenure as Marketing Director of Arts Alliance of Stratford after he became a member and attended one of our very popular monthly member Zoom meetings. Then I had the opportunity some months later to meet him

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How to Make the Most of Small Business Saturday

By |2023-11-03T18:32:42+00:00November 3rd, 2023|BLOG, Uncategorized|

In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 25th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 13th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US

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How Successful Artists and Creators Market Their Work – Carolyn Zacharias McAdams

By |2023-10-17T22:23:19+00:00October 17th, 2023|BLOG, Uncategorized|

The fifth in my series dedicated to artists and creator marketing, I met Carolyn under very unfortunate life-altering circumstances 10 years ago. I say ‘met’ though we haven’t had the opportunity to do that in person – yet. We’ve been digital friends since then and are bonded for life. Though I lived in Dallas, TX

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Five Ways Nonprofit Boards Can Support the Marketing Function

By |2023-09-29T20:45:50+00:00September 29th, 2023|BLOG|

I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. Even for nonprofits lucky enough to have healthy budgets, it’s often the most misunderstood function. Board members can have expertise in ANY function and still support the marketing effort to set an example for

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How Successful Artists and Creators Market Their Work – Raheem Nelson

By |2023-09-21T18:09:34+00:00September 18th, 2023|Artists and Creators, BLOG, Uncategorized|

This is the fourth in my new series dedicated to artists and creator marketing. I met Raheem a few years ago when I lived in Connecticut and was the Marketing Director and board member of Arts Alliance of Stratford. He was one of the artists we hired to teach art classes for our members.

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How Successful Artists and Creators Market Their Work – Melissa Benson

By |2023-08-31T20:27:40+00:00August 9th, 2023|Artists and Creators, BLOG, Uncategorized|

This is the third article in my new series dedicated to artists and creator marketing. Melissa is the most famous artist I know. I met Melissa some years ago when I lived in Connecticut and was on the board of directors and the Marketing Director of an arts nonprofit organization. She has a unique

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3 Simple Steps to Strengthen Your Event Communications and Increase Registrations

By |2023-07-11T14:30:10+00:00July 10th, 2023|BLOG, Uncategorized|

Like many of you, since the pandemic began I frequently attend online events, workshops, and webinars. In addition, I also have responsibility for the development and execution of events (which includes marketing and promoting these) as part of my consulting work for two different mission-driven organizations. While it’s taken for granted that these events include

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How Successful Artists and Creators Market Their Work – Marcia Lorente

By |2023-08-31T18:57:57+00:00June 29th, 2023|Artists and Creators, BLOG, Uncategorized|

Here is the second article in my new series dedicated to artist and creator marketing. Marcia is an artist and the founder of an art gallery in Manhattan's Lower East Side. She's also an early adopter of NFTs (I learned a lot from her about this.) I met Marcia through the B Corp, Overflow, where

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How Successful Artists and Creators Market Their Work – Anna Mayta

By |2023-08-31T19:02:23+00:00June 6th, 2023|Artists and Creators, BLOG, Uncategorized|

This is the first in a series of interviews with successful artists. Creative people are my jam. I have been working with and, even better, friends with myriad artists and creative people for as long as I can remember. I'm drawn to the arts in general, and specifically to those who create it. As Marketing

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