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Top 13 Digital Marketing Mistakes New(ish) Solopreneurs Make and How YOU Can Avoid Them

By |2024-05-29T15:50:03+00:00May 29th, 2024|Uncategorized|

I’ve done many digital marketing audits for clients and I see these consistent issues, which on their own, might not seem urgent, however, doing these things will save you lots of stressful situations down the road. For example: A client who went on vacation while we were redoing her website. The project was delayed because

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Are your surveys really helping your ecommerce business?

By |2024-05-20T17:53:07+00:00May 20th, 2024|Uncategorized|

Last week I received these two surveys. You can see that both were sent with the 5-star review pre-checked. Unfortunately, both companies completely missed the mark. Here’s why. Both were sent to me after I returned their product, unsubscribed from their emails, and had already received a refund. This begs so many questions about their

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Direct Mail Marketing is Here to Stay

By |2024-03-05T16:07:27+00:00March 5th, 2024|BLOG, Uncategorized|

Direct mail marketing has seen a resurgence recently as businesses and nonprofits look for effective ways to reach their target audience in a more personalized and tangible manner. With the saturation of digital channels, direct mail offers a unique opportunity to stand out and capture the attention of customers. Direct mail marketing gives local small

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7 Ways Google Reviews Can Benefit Your Small Business

By |2024-03-05T15:23:54+00:00February 26th, 2024|BLOG, Uncategorized|

In my quest to support small businesses, I like to spread the word about the great experiences I have had along the way. Whether it's a restaurant or a veterinarian, or maybe even a shoe repair shop, they can all benefit from Google reviews. I recently discussed this with a group of small business owners

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Six Creative Giving Tuesday Asks in Tough Times

By |2023-11-20T14:25:33+00:00November 20th, 2023|BLOG, Uncategorized|

On November 28th we’ll celebrate this years’ Giving Tuesday. Since 2012, this has become a day to encourage radical generosity and bring people together from all around the world through advocacy and generosity in support of their communities. I’ve written about this from the donor perspective, and here is some advice for nonprofit organizations to

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How Successful Artists and Creators Market Their Work – Zane St. Juste

By |2023-11-27T17:55:45+00:00November 13th, 2023|Artists and Creators, BLOG|

This is the sixth article in my series dedicated to artists and creator marketing. I met Zane during my tenure as Marketing Director of Arts Alliance of Stratford after he became a member and attended one of our very popular monthly member Zoom meetings. Then I had the opportunity some months later to meet him

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How to Make the Most of Small Business Saturday

By |2023-11-03T18:32:42+00:00November 3rd, 2023|BLOG, Uncategorized|

In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 25th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 13th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US

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How Successful Artists and Creators Market Their Work – Carolyn Zacharias McAdams

By |2023-10-17T22:23:19+00:00October 17th, 2023|BLOG, Uncategorized|

The fifth in my series dedicated to artists and creator marketing, I met Carolyn under very unfortunate life-altering circumstances 10 years ago. I say ‘met’ though we haven’t had the opportunity to do that in person – yet. We’ve been digital friends since then and are bonded for life. Though I lived in Dallas, TX

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Five Ways Nonprofit Boards Can Support the Marketing Function

By |2023-09-29T20:45:50+00:00September 29th, 2023|BLOG|

I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. Even for nonprofits lucky enough to have healthy budgets, it’s often the most misunderstood function. Board members can have expertise in ANY function and still support the marketing effort to set an example for

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How Successful Artists and Creators Market Their Work – Raheem Nelson

By |2023-09-21T18:09:34+00:00September 18th, 2023|Artists and Creators, BLOG, Uncategorized|

This is the fourth in my new series dedicated to artists and creator marketing. I met Raheem a few years ago when I lived in Connecticut and was the Marketing Director and board member of Arts Alliance of Stratford. He was one of the artists we hired to teach art classes for our members.

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