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Your Guide to Making the Most of Small Business Saturday

By |2022-11-08T23:40:47+00:00November 8th, 2022|BLOG, Uncategorized|

In just a couple of weeks, the successful #SmallBusinessSaturday celebration will take place on November 26th. As always, it falls on Thanksgiving Weekend and follows Black Friday. Now in its 12th year, Small Business Saturday (started by American Express) has sparked a social movement to #ShopSmall for the holiday season. In 2011 even the US

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Make Marketing Fun Again and Stay on Track With Checklists

By |2022-10-07T00:28:22+00:00October 6th, 2022|BLOG, Uncategorized|

I love checklists and use them in my daily life for both business and personal use. For example, I created a travel checklist after forgetting my neck pillow on the last plane trip I took. It was a 5-hour cross-country flight and I paid dearly for that oversight. I also have a grocery shopping checklist,

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The B Corp Impact Assessment: Not Just for B Corps

By |2022-09-13T00:06:16+00:00September 12th, 2022|BLOG, Uncategorized|

Did you know that any business can use the B Impact Assessment as a benchmarking tool to measure your business’s impact in these five important areas: Employees Community Environment Governance Customers Whether you're going for #bcorp certification or not, these measurement tools will expose areas in need of attention to get you where you want

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14 Things Every New B Corp Should Do Upon Certification

By |2022-07-11T18:40:23+00:00July 11th, 2022|BLOG, Uncategorized|

Congratulations on achieving B Corp Certification and joining a global community of kindred spirit organizations that are working hard to make business as a force for good and change in the world. It’s no small feat to make it into this community and now it’s time to ensure that investment of money and time pays

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Stop Giving it All Away

By |2022-10-06T16:31:28+00:00June 15th, 2022|BLOG, Uncategorized|

The current economic environment means that discounts are everywhere but it’s not always a good thing. At least not for the small business owners. It used to be that only high-priced ticket items were shopped. Now, consumers want to shop everything from toilet tissue all the way up to mortgages. If you’re selling to consumers,

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5 Lesser-Known Online Booksellers

By |2022-06-06T16:34:05+00:00May 31st, 2022|BLOG, Uncategorized|

A full-blown book addict, I have never walked by a bookstore or book sale and not stopped in. And I have never left one empty-handed. Ever. The Japanese language has a beautiful word for this: tsundoku. Roughly, this translates to buying more books than you can read. One of the reasons I decided on a

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10 Tips to Manifest Your Marketing Mindset

By |2022-05-22T21:00:34+00:00May 21st, 2022|BLOG, Uncategorized|

Of all the business functions you’re juggling, marketing is the most important. Why? Because marketing — including all of its components — is the only revenue-producing business function there is. Additionally, marketing should be integrated into everything you do. From operations to budgeting to your phone message to hiring employees and more. The key? Consistency

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How to Support Your Cause-Related Marketing Partners and Campaigns

By |2022-04-27T12:19:46+00:00April 27th, 2022|BLOG, Uncategorized|

As the Marketing Director and Board Member for an arts nonprofit, I often partner with local organizations to advance the arts in our community. The three most recent cause-related marketing campaign partnerships have been wonderful experiences for us. Why? Because in each case, the sponsoring company made it easy for us to participate by supporting

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An 11-Point DIY Public Relations Toolkit for Small Businesses and Nonprofits

By |2022-04-25T13:18:27+00:00April 25th, 2022|BLOG, Uncategorized|

“He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers,” Anonymous Public Relations is a powerful marketing tool. Strategically, publicity helps establish your thought leadership, launch a new business, and gain exposure to a wider

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Feeling stuck? These 4 books will help ignite your creativity.

By |2022-04-20T12:37:22+00:00April 20th, 2022|BLOG, Uncategorized|

Learn creativity? Impossible, most would say. But I’ve found that it is possible and, with just a little effort and time, will yield big personal and professional rewards. Two ways you can do this are first, by letting go of the notion that you aren’t creative because it’s a skill that can be learned, and

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