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How to Support Your Cause-Related Marketing Partners and Campaigns

As the Marketing Director and Board Member for an arts nonprofit, I often partner with local organizations to advance the arts in our community. The three most recent cause-related marketing campaign partnerships have been wonderful experiences for us. Why? Because in each case, the sponsoring company made it easy for us to participate by supporting

By |2022-04-27T12:19:46+00:00April 27th, 2022|BLOG, Uncategorized|Comments Off on How to Support Your Cause-Related Marketing Partners and Campaigns

An 11-Point DIY Public Relations Toolkit for Small Businesses and Nonprofits

“He who has a thing to sell and goes and whispers in a well is not so apt to get the dollars as he who climbs a tree and hollers,” Anonymous Public Relations is a powerful marketing tool. Strategically, publicity helps establish your thought leadership, launch a new business, and gain exposure to a wider

By |2022-04-25T13:18:27+00:00April 25th, 2022|BLOG, Uncategorized|Comments Off on An 11-Point DIY Public Relations Toolkit for Small Businesses and Nonprofits

Feeling stuck? These 4 books will help ignite your creativity.

Learn creativity? Impossible, most would say. But I’ve found that it is possible and, with just a little effort and time, will yield big personal and professional rewards. Two ways you can do this are first, by letting go of the notion that you aren’t creative because it’s a skill that can be learned, and

By |2022-04-20T12:37:22+00:00April 20th, 2022|BLOG, Uncategorized|Comments Off on Feeling stuck? These 4 books will help ignite your creativity.
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