B Corps are companies that have been certified by B Lab, a global organization with a mission to build sustainable practices that harness the power of business to help address society's greatest challenges. According to B Lab’s website, its mission is: To transform the global economy to benefit all people, communities, and the planet.
For the causes I believe in, I make sure that I donate money to show my support and do my part to help those organizations carry out their missions. I’m sure this is why everyone donates to their personal causes — to see their money put to good use. I used to write checks
As the Marketing Director for an arts nonprofit, I see first-hand the challenges that nonprofits face. Combine tight budgets with skills gaps and time constraints, and the marketing function often falls into the ‘too hard’ category. Nonprofits always mean well. I wrote about this in a previous article, but they’re often not marketing-driven, nor
Jerry Seinfeld’s joke said it best “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” Huh?!?!? So, why does
Here are 11 Ways to Get Noticed When You Launch a New Venture or Product The pandemic has not stopped the entrepreneurial spirit. As people get laid off, some are using the opportunity to make their own business dreams come true. Recently I’ve met several small business owners who opened their first business and
It’s been said that within the first two seconds of a person meeting you, their initial impression is whether they trust you or not. The same goes for your website visitors. A recent survey done by Crazyegg.com found that 15 seconds is all the time you have to capture a prospect’s attention and keep